Power of Play
67,000 Pediatricians. Millions of Families.
A REVOLUTION in Play
Parenting has always been a challenge but the rise of technology and the sense that children have less time and space to just be kids have added new concerns.
The American Academy of Pediatrics and Melissa & Doug have joined forces to champion open-ended play and give parents and caregivers tools to make it an essential, skill-building part of children's lives.
Fenton's Open Book proudly carries Melissa & Doug products.
Pretend Play - play food
Language - sticker pad
Problem Solving - puzzle
Physical Activity - road rug
Art & Creativity - water wow
Developmental - chore calendar